About Us
It started with a gap.
Kids deserve great bikes, but the market offers only two extremes: disposable plastic toys or expensive imports.
So in 2019, we decided to build one ourselves.
The first prototype was simple. Tubular. Handmade. Built with curiosity more than certainty.
Challenges shaped the frame.
The first designs didn’t work the way we imagined.
Manufacturing constraints forced us to rethink everything - materials, form, and simplicity.
Instead of fighting limitations, we embraced them.
That struggle gave birth to something unexpected:
a cleaner structure, a stronger identity, and a silhouette that became unmistakably ours.
That bike became Kittoo.
From workshop to streets.
In 2023, small-batch production began in Coimbatore, Tamil Nadu.
Every bike carried the lessons of years of iteration, designed not just to look different, but to ride differently.
Light enough for freedom.
Strong enough for adventure.
Simple enough for kids to just ride.
The Kittoo balance bike wasn’t our finish line.
It was our beginning.
Move. Play. Learn.
Today, FERAL is focused on building high-quality active lifestyle products for kids.
Because movement builds confidence.
Exploration builds character.
Play builds independence.
We design products that encourage kids to go outside, get messy, take risks, and enjoy wildly.