A duo of passionate Designers setting out to inspire active childhoods through high-quality, innovative products that are designed to fuel every kid’s spirit of adventure.
It all started with a thought.
Our littlest kids deserve great bikes that they can confidently take outdoors and enjoy themselves over any terrain and pothole.
Looking for a high quality balance bike left us wanting more with the only options being plastic ones (mainly for indoor use) and costly imports.
This led to us embarking on a journey that took us through a million sketches, a million head scratches and our first handmade prototype of Kittoo. A simple tubular hand-beaten idea that filled us with curiosity and enthusiasm.
Challenges shaped an identity.
The first designs didn’t work the way we imagined.
Manufacturing constraints forced us to rethink everything — materials, form, and simplicity. Instead of fighting limitations, we embraced them.
That struggle gave birth to something unexpected: a cleaner structure, a stronger identity, and a silhouette that became unmistakably ours.
Kittoo was born.
From workshop to streets.
In 2023, small-batch production began in Coimbatore, Tamil Nadu.
Every bike carried the lessons of years of iteration, designed not just to look different, but to ride differently.
Light enough for freedom. Strong enough for adventure. Simple enough for kids to just ride.
The Kittoo balance bike wasn’t our finish line. It was our beginning.
Move. Play. Learn.
Today, FERAL is focused on building high-quality active lifestyle products for kids.
Because movement builds confidence. Exploration builds character. Play builds independence.
We design products that encourage kids to go outside, get messy, take risks, and enjoy wildly.